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Ivan Moroke calls for greater African wins at Cannes Lions Festival

By Anietie Udoh Ivan Moroke, a prominent figure from Kantar, the world's leading...

PwC Nigeria welcomes three new partners

By Ralph Tathagata Marking a major step towards achieving the its gender representation...

IMC


Features

Brands empathising with consumers’ pocket size

By Felicia Nwosu Consumers have a lot of choices these days, yet, they’re...

Climate change: A call on creative educators to drive real change

The lukewarm outcomes of COP26 last year confirmed the reality of relying on...

Don’t let fear be your team’s underlying emotional current

The way marketing leaders behave directly influences their teams. Positive CMOs...