Spotlight

LATEST NEWS

Dawn Rowlands to lead conversation as Guest Speaker at MARKETING EDGE Annual Summit

By Felicia Nwosu MARKETING EDGE, Nigeria's premier advertising magazine, is excited...

CBN reconstitutes additional board for keystone, appoints new chair

By Zainab Olufemi The Central Bank of Nigeria (CBN) has reconstituted the board...

IMC


Features

Amusan: the next new big brand to reckon with

By Felicia Nwosu Tobi Amusan, Nigeria’s latest world record breaker in...

The unsung heroes of distribution channel

By Felicia Nwosu It is often said that the channel of distribution is never...

Perception mgmt and travails of two presidential spokespersons

By Tunde Animasaun The build-up to the 2023 elections will reach a crescendo...