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Sewraj urges marketers to embrace AI for enhanced creativity

By Felicia Nwosu In today's rapidly evolving marketing landscape, Artificial Intelligence...

Scarcity in NRC ticket is artificially inflated by cartel – Olokun

By Abimbola Mohammed Olu Olokun, former Area Manager at London Transport in the...

IMC


Features

Brands play experiential for the long game of loyalty

Flip the narrative. Going experience first shows confidence in your product...

Why smarter collaboration should top your agenda

Across many sectors and industries, leaders are realizing that they have to...

FirstBank: A triumphant return to the Nigerian banking frontline

The story of Corporate Nigeria in 2022, cannot be complete without a chapter...