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LATEST NEWS

AfDB unveils ambitious 10-year strategy to propel Africa’s growth

By Ibidunni Banjoko The African Development Bank Group has launched a new Ten-Year...

Experts explore adaptive approaches to strengthen consumer loyalty

By Felicia Nwosu Experts in the marketing and advertising space have underscored...

IMC


Features

Throwback Thursday: Evergreen TV soaps of the 60s, 70s, 80s

By Abimbola Mohammed If you grew up in the 80s, there's a good chance that...

Nigeria’s new Television Audience Measurement system – paradigm shift

By Rotimi Pedro Globally, audience research has been a long-standing...

FirstBank: More recognition, awards for outstanding contributions

After operating for over 128 years with awards and recognitions to show for...