Spotlight

LATEST NEWS

Need for Strengthening econommy for advancement

  Nigeria’s manufacturing sector, one of the cornerstones for economic...

Huggies producer, Kimberly-Clark, exits Nigeria after 15 years

By Oluwaseyi Lawal Kimberly-Clark, the manufacturer of Huggies baby diapers and...

IMC


Features

Bridging the gap between digital marketing and traditional marketing through omnichannel marketing strategy

Written by Aderinsola Ogunbiyi, Content Marketing Manager, Vella Finance With...

Still on Advertising Industry Standards of Practice

By Henrietta Igbekea The Advertising Practitioners Council of Nigeria (APCON)...

Shrink-inflation: Consumers exhibit guilty brands

By Felicia Nwosu For quite some time, consumers across the markets nationwide...