Spotlight

LATEST NEWS

FG launches AI Collective to promote ethical, safe usage

By Seun Johnson The federal government has officially launched Artificial Intelligence...

Unilever sells its Russian business to local manufacturer

By Ralph Tathagata In an undisclosed term of transaction, Unilever, British consumer...

IMC


Features

Al Ries, legendary marketing maverick passes at 95

By Ralph Tathagata “It’s better to be first in the mind than to be first...

Lagos as megacity brand

By Ralph Tathagata A megacity is a city with a population of 10 million people...

Maintaining brand consistency through content creation

By Ralph Tathagata In today’s economic climate, how a brand stands out and...