Spotlight

LATEST NEWS

Anthropic upgrades Claude with ability to use computers, complete tasks autonomously

Artificial intelligence company, Anthropic, has introduced a major upgrade to its...

Nigeria’s Anietie Udoh earns global recognition with World Media Festivals Jury appointment

Nigerian marketing communications professional, Anietie Udoh, has been appointed...

IMC

Nigeria’s retail delivery market surges, defies inflation as digital commerce redraws consumer behaviour

Nigeria’s retail delivery market is accelerating at a pace that continues to defy...

WES 2025: WorldStage boss urges Tinubu to engage Trump on possible joint military exercises to flush out terrorists in Nigeria

Mr Segun Adeleye, President/CEO, World Stage Limited, has advised Nigeria to look...

Features

The new growth equation: Why successful brands are learning to do more by owning less

For decades, brand expansion followed a predictable script: expand aggressively,...

No Ad can save a bad product: why 2026 will demand brutal honesty from brands

Boardrooms and campaign evaluations have been revisiting one lesson from 2025...

TASTY TOM AND DE RICA unveil millionaire splash promo

Caraway Africa Nigeria Limited has kicked off the Millionaire Splash Promo with...