Spotlight

LATEST NEWS

‎Africa’s first beverage intelligence platform debuts hybrid summit in Nairobi on July 25

Africa’s multi-billion-dollar beverage industry is set to get its first dedicated...

MTN’s Ralph Mupita joins UN backed global AI Commission to advance inclusive innovation

MTN Group has strengthened its voice in global conversations around artificial intelligence...

IMC

Rauf Aregbesola  calls for national honour as industry veterans celebrate market research icon, Kareem Tejumola

It was an evening of warm reunion, glowing tributes and dignified recognition as...

Publicis Media captures one-third of global media shifts, surpasses $10B in new business

Publicis Media has surged ahead in the global media landscape, claiming the top spot...


Features

Your brand doesn’t have visibility problem, it has ‘why should I care’ problem

Nigerian marketers spend millions ensuring their brands are seen. Billboard...

When the moon came out, the brands came alive

Every year, Eid al-Fitr arrives with the same quiet challenge for the brands...

The brands that turned the crescent moon into a creative canvas

Eid al-Fitr marks the end of Ramadan’s 30 days of fasting, prayer, and spiritual...