Spotlight

LATEST NEWS

Salami, Berger, urge brands to rewrite growth playbook as affordability, value become new competitive currency

Nigeria's improving economic outlook will not automatically translate into stronger...

O’Tega Ogra takes the helm at ADVAN as President, signals new era for Nigeria’s ad industry

The Advertisers Association of Nigeria (ADVAN) has entrusted one of the country's...

IMC

NLNG supports Media Career Fix initiative to strengthen careers of over 150 journalists

Nigeria’s journalism workforce is receiving a fresh push toward stronger professional...

NIPRW unveils Pan-African food security expert, Dr Chitsunge, as keynote speaker

The Nigerian Institute of Public Relations (NIPR) has announced Her Excellency, Ambassador...


Features

Marketing wants talent, talent has options

 The marketing industry is hiring again. The question is whether it remembers...

Packaging as strategy: The untold stories hidden inside the bottles Nigerians love

Long before the first bottle opens with that familiar sound, long before the...

X pulls back on creator pay, overhauls hours after global backlash

X revenue-sharing policies are under review after Elon Musk paused a controversial...