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Perception managers drive conversations on authentic connection in digital space

By Seun Johnson As part of efforts to address the growing need for brands and...

First judges named for The WARC Awards Middle East & Africa 2025

WARC, the global authority on marketing effectiveness, has today revealed the first...

IMC


Features

Marketing as tool for Sustainable Economic Development

By Olu Akanmu, President and Co-CEO, OPay-Nigeria Keynote Speech at the Advertisers...

Getting more creative in solving clients’ problems

The term “creative” used to refer to a special class within the ad world:...

Political brand purpose has become point of discussion for Nigerians

By Ibidunni Banjoko That Nigerians are hankering to buy political personality...