Spotlight

LATEST NEWS

Pitcher Festival launches Creative Leaders Compass

The Pitcher Festival of Creativity is thrilled to announce the introduction of the...

Chi Limited hires Toluwalase Bakare as Communications Manager

By Kola Bola Chi Limited, a member of the Coca-Cola Company and one of Nigeria’s...

IMC


Features

Exploring TikTok as effective tool for nation branding

By Davina Nnawuihe   TikTok is a platform that needs no introduction. After...

Throwback Thursday: Old mobile phone brands

By Abimbola Muhammed Long time ago before the modern Smartphone revolution...

Rise of virtual influencers as brand promoters

By Akanle Temitope The saying that the world is dynamic sounds cliché but...