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2025: CMOs to show efficiency gains with stable marketing headcount

By Zion Rufus As Chief Marketing Officers (CMOs) look toward 2025, the focus is...

Riding the wave of Nostalgia Marketing: The good, the bad, and the ugly—and why we keep falling for it

By Zion Rufus You’re scrolling through social media, and suddenly an ad appears,...

IMC


Features

Short-form video content, inclusive media planning takes center stage

By Zion Rufus Inclusive media planning, GenZ trends and highly engaging...

Engaging with cultural sensitivities in advertising

By Ralph Tathagata As the debate over whether advertisers should abandon...

How to partner with influencers

When it comes to partnering with influencers, there are a few important qualities...