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LATEST NEWS

LOMA Conference and Awards poised to propel Nigeria’s entertainment industry to new heights

The Location Marketing Conference and Awards is set to take center stage in Lagos...

Industry leaders share divergent views on measurement and its impact

By Felicia Nwosu In light of the recently launched audience measurement system,...

IMC


Features

Utilising ‘Japa’ syndrome in Nigeria’s tech market

By Abimbola Mohammed The word, ‘Japa’ is a Yoruba word that means escape,...

Al Ries, legendary marketing maverick passes at 95

By Ralph Tathagata “It’s better to be first in the mind than to be first...

Lagos as megacity brand

By Ralph Tathagata A megacity is a city with a population of 10 million people...