Spotlight

LATEST NEWS

Madison cautions against marketing mistakes with segmentation

By Felicia Nwosu Christopher Madison, CEO of Dentsu in New York City, has warned...

IAA applauds X3M Ideas for pioneering campaign to unite Africans in global advertising

The International Advertising Association (IAA) has taken to its LinkedIn page to...

IMC


Features

Political brand purpose has become point of discussion for Nigerians

By Ibidunni Banjoko That Nigerians are hankering to buy political personality...

Throwback Thursday: Old political parties in Nigeria

By Abimbola Mohammed We are now in the season of serious politicking and...

Managing media relationship in the social media era

By Henrietta Igbekea The introduction of social media platforms such as YouTube,...