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LATEST NEWS

ARCON DG encourages EXMAN members to educate clients

By Oluwaseyi Lawal The Director General of the Advertising Regulatory Council,...

NBC leads environmental sustainability efforts with nationwide initiatives

By Seun Johnson In a deliberate effort to commemorate the World Environment Day,...

IMC

Features

Managing media relationship in the social media era

By Henrietta Igbekea The introduction of social media platforms such as YouTube,...

Positioning for brand engagement after BBN

By Abimbola Mohammed The rise in reality TV stars and the personal brand they...

PR media and techniques for political campaign

By Nsikak Daniels "It is important to bear in mind that political campaigns...