Spotlight

LATEST NEWS

Paris Olympics: A golden opportunity for brand, marketing innovation

By Ralph Tathagata All eyes are on the forthcoming 2024 Paris Olympic and Paralympic...

Pernod Ricard entrusts $120 Million EMEA media account to Carat

By Felicia Nwosu Pernod Ricard, a major player in the spirits and wines industry,...

IMC

Features

Getting more creative in solving clients’ problems

The term “creative” used to refer to a special class within the ad world:...

Political brand purpose has become point of discussion for Nigerians

By Ibidunni Banjoko That Nigerians are hankering to buy political personality...

Throwback Thursday: Old political parties in Nigeria

By Abimbola Mohammed We are now in the season of serious politicking and...