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LATEST NEWS

Omnicom’s PHD tops New Business agency rank

By Oluwaseyi Lawal Omnicom’s PHD has been named the leading agency in global...

Global digital banner advertising market to reach US$227.40bn by 2029

By Oluwaseyi Lawal The world digital banner advertising market is expected to...

IMC


Features

Major highlights in IMC industry 2022

By Abimbola Mohammed In 2022, some agencies, brands, companies, media platforms...

Biggest account review in 2022

By Abimbola Mohammed 2021 was a great year, but 2022 seems to be a better...

No hard and fast rule in strategic management

By Zion Rufus The first rule business marketers and entrepreneurs need to consider...