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Emokpaire emphasizes AI’s role in driving marketing efficiency

By Felicia Nwosu Morolake Emokpaire, Head of Marketing at Mondelez International...

Dentsu Creative appointed as Ferrero’s UK agency of record

By Abimbola Mohammed Dentsu Creative has been selected as the agency of record...

IMC


Features

Unstoppable Humans of Change – driving change for a better Nigeria

Change is dynamic and the only constant thing in life. There are agents...

Global brands that tapped into Pele’s prowess to build equity

By Felicia Nwosu Over the years and across the globe, brand endorsement by...

Pele, the global brand magnet lives on

By Ralph Tathagata In marketing, a brand is about relevance, respect, history,...