Spotlight

LATEST NEWS

Ogilvy Africa launches OBrio, all-in-one media intelligence platform

To optimise marketing spend and boost Return on Investment (ROI), Ogilvy Africa has...

Perception managers drive conversations on authentic connection in digital space

By Seun Johnson As part of efforts to address the growing need for brands and...

IMC


Features

What’s behind Orange’s decision to suspend entry into Nigerian Market?

By Joseph Ekeng Until recently, there were some quiet whispers that telecommunication...

CWay Group targets young professionals in new social media campaign

By Joseph Ekeng Amidst growing concerns by consumers over rising inflation...

Five key consumer trends brands can leverage for impact

Even though COVID-19 is now safely in the rear-view mirror of the global economies,...