Spotlight

LATEST NEWS

When AI perfection made imperfection profitable

 McDonald’s Netherlands pulled its AI-generated Christmas advertisement in December...

Alumni, industry leaders, Nollywood veterans celebrate Kareem Tejumola

Emotion filled the atmosphere at the Lagos Country Club on Saturday, 28 March, 2026, ...

IMC

Felicia Nwosu wins LaPRIGA 2025 Media Excellence Award

Felicia Nwosu took centre stage at the 10th Lagos Public Relations Industry Gala...

PRCAN mourns John Ajayi, Founder of MARKETING EDGE

The Public Relations Consultants Association of Nigeria (PRCAN) has expressed deep...

Features

The six-second hook on winning youth attention

In a digital environment where attention is a scarce resource, marketers are...

As America tightens the gate, African Tech talent faces a harder road west

 For years, the United States was the top choice for digital talent from Africa....

What 2025’s searches reveal about a culture in transition

Search is not the loudest expression of culture. It is the most honest. Before...