Spotlight

LATEST NEWS

Ogilvy lands Movember PR brief following competitive pitch

 As organisations increasingly seek stronger cultural relevance and deeper audience...

Lafarge unveils new corporate identity, changes name to HBM Nigeria Plc

...reinforces Commitment to Nigeria's Industrial Growth A new chapter has begun...

IMC

Remi Ogunpitan urges media platforms to rethink OTT strategy for African audiences

Remi Ogunpitan, Founder and Chairman of IBST Media, has called on media platforms...

Nigeria’s Anietie Udoh earns global recognition with World Media Festivals Jury appointment

Nigerian marketing communications professional, Anietie Udoh, has been appointed...


Features

The difference between campaigns people see and campaigns people can’t stop talking about

Nobody wakes up wanting to see your ad. They wake up wanting to feel something,...

Your brand doesn’t have visibility problem, it has ‘why should I care’ problem

Nigerian marketers spend millions ensuring their brands are seen. Billboard...

When the moon came out, the brands came alive

Every year, Eid al-Fitr arrives with the same quiet challenge for the brands...