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LATEST NEWS

Farmers Insurance names Havas Media as new media agency of record

Farmers Insurance has named Havas Media as its new media agency of record following...

Beyond the Ballot: Wole Soyinka Centre urges stronger democracy, security and public trust

The Wole Soyinka Centre for Investigative Journalism marked the 92nd birthday of...

IMC

Nigeria’s sports marketing industry accelerates growth as digital engagement, betting, apparel demand surge — Reports

Nigeria’s sports marketing industry is entering a new phase of rapid expansion,...

Dentsu Creative Nigeria announces appointment of Uduak Akpan as new Group Creative Director

Dentsu Creative Nigeria, part of the global creative agency network, has announced...


Features

When performance marketing cannot measure performance anymore

 The promise that made performance marketing revolutionary is collapsing. For...

When AI perfection made imperfection profitable

 McDonald’s Netherlands pulled its AI-generated Christmas advertisement in...

Why your marketing plan expires faster than your milk

 Most marketing plans have a shelf life nobody admits to. You spend weeks building...