Spotlight

LATEST NEWS

Elev8 Media launches fully digital outdoor advertising platform

ELEV8 MEDIA, one of Lagos’s foremost premium outdoor advertising companies, today...

First Bank appoints Dr Omodayo-Owotuga as Executive Director

First Bank of Nigeria Limited has named Dr Julius B. Omodayo-Owotuga as an Executive...

IMC

ARCON dismisses ADVAN’s claims as false, misleading

Following the recent open letter to President Bola Ahmed Tinubu by the Advertisers...

Industry leaders weigh economic outlook, brand investment, policy impact at ARCON Webinar

Stakeholders in Nigeria’s marketing communications industry gathered and shared...


Features

Urgency is often insecurity in disguise

Every January, the industry slips into anxiety. Declarations pile up on timelines....

From jerseys to culture: how brands market through sport

Sport has quietly become one of the most dependable marketing platforms for...

Pricing is no longer a math problem: Why 2026 will redefine how value is charged

In contemporary business, price has been predominantly regarded as a financial...