Spotlight

LATEST NEWS

AI will enhance, not replace human creativity in marketing – Olusesan Ogunyooye

By Oluwaseyi Lawal Olusesan Ogunyooye, Head of Marketing at AXA Mansard, has emphasized...

Unilever concludes global media review, WPP remains biggest winner

By Oluwaseyi Lawal WPP's Mindshare has significantly expanded its role in Unilever's...

IMC

Features

Hilda Baci’s Cook-a-thon:  Potentials for Nigerian culture and tourism

By Kingsley Odii Hilda Effiong Bassey, a Nigerian chef, popularly known as...

Vodacom, MTN battle for African Fibre Market, as Demand for faster data spikes

Mobile network operators invest heavily in fibre infrastructure to meet growing...

Nigerian advertising agencies: Knocking on the door of Cannes Lion

As the advertising world gradually draws closer to the 2023 Cannes Lion. Can...