Jesudetan Onasanya

Harnessing digital growth in emerging markets with Meta – Jesudetan Onasanya

Jesudetan Onasanya speaks on harnessing digital growth channels during economic uncertainties and how brands can leverage Meta Technologies to pave paths to success in emerging markets.

In an era defined by rapid technological advancements and unpredictable economic landscapes, businesses across the globe are seeking innovative ways to thrive amidst uncertainty.

In this dynamic environment, harnessing digital growth channels with Meta technologies has emerged as a beacon of hope, enabling brands and businesses to unlock new opportunities and propel their success even during challenging times, particularly in emerging markets.

Ad Dynamo is the Meta Authorized Sales Partner in Nigeria, and Jesudetan Onasanya leads the team that provides hands-on support to advertisers, helping unlock the power of advertising. They provide education and facilitate the implementation of best practices to ensure optimal results for advertisers on Meta.

The economic downturns experienced in recent years have emphasized the importance of adapting to change and embracing digital transformation.

Traditional business models have been disrupted, and companies that were quick to embrace digital channels, specifically leveraging Meta technologies, have not only survived but also thrived, gaining a competitive edge over their counterparts.

Delivering a keynote speech at the recent Httpool Digital Playground in Tirana, Albania, industry leaders and digital specialists from Albania, Montenegro, Kosovo, and Macedonia gathered with Jesudetan to discuss the power of omnichannel strategies in driving growth and retention for businesses.

Delivering a keynote speech at the recent Httpool Digital Playground in Tirana, Albania

The focus was on meeting the evolving customer expectations for seamless and convenient shopping journeys, which include personalization, immersion, business messaging, and flexible fulfillment options.

By leveraging Meta’s suite of solutions, businesses can create remarkable customer experiences that drive loyalty and propel growth.

Also, speaking on a panel at the first Appsflyer event in Nigeria, Jesudetan Onasanya highlighted how growth marketers can leverage Advantage+ App Campaigns with Meta’s powerful machine learning and automated systems.

Jesudetan Onasanya speaking on a panel at the first Appsflyer event in Lagos, Nigeria

This enables advertisers to optimize app install ads, scale campaigns with sustained performance, and work more efficiently, ultimately driving increased app installs, user engagement, and retention rates.

Some of Meta’s key products include Business Messaging to drive conversational commerce, CAPI (Conversion API) to mitigate signal loss, Reels to amplify content within Nigeria’s robust mobile-first market, and Performance Solutions that offer numerous advantages, such as enhanced customer reach, increased ad performance, and lower cost per action (CPA).

Advertisers can leverage these features to tap into the growing app market, drive user engagement, improve retention rates, and achieve revenue growth even in the face of economic uncertainty.

Cost of Meta ads have reached a three year low

Cost of Meta ads have reached a three year low

Meta CPM keeps getting lower and lower. After two consecutive quarters of declining CPM, it is now 41% cheaper YoY. Advertisers are benefitting from reduced competition on the platform and a shift back to offline following the pandemic.

Increased supply of impressions due to Reels, and greater adoption of broad audiences and ASC (Advantage+ Shopping Campaigns), are further reducing CPM. Combined with improved CVR (Conversion Rate), this is driving 32% lower CPA YoY.

In conclusion, economic uncertainties need not be viewed as insurmountable challenges, and the response need not be to pull back advertising efforts, in fact this is the time to double-down on advertising with Meta.

By harnessing digital growth channels with Meta technologies, businesses operating in emerging markets can transform adversity into opportunity. Embracing digital transformation, expanding customer reach, optimizing operations, and diversifying revenue streams empower organizations to thrive even in the most precarious economic conditions.

About Jesudetan Onasanya:

Jesudetan Onasanya

Jesudetan Onasanya, arpa is a leading figure in driving digital transformation with Meta at Ad Dynamo by Aleph, a prominent global enabler of digital advertising in emerging countries. With a team of industry experts and a proven track record of success, Ad Dynamo by Aleph provides hands-on support to help brands and agencies unlock the full power of digital advertising