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LATEST NEWS

Volvo breaks with tradition, appoints Initiative as global media partner

By Felicia Nwosu In a move that signals a significant shift in its marketing strategy,...

Insight Publicis sweeps 2024 LAIF Awards, named Agency of the Year with historic win

Insight Publicis, Nigeria's leading creative advertising and marketing communications...

IMC


Features

How AB InBev taps into African values, cultures to position global brands

By Joseph Ekeng AB InBev, the world's largest brewery, is making...

Discussion: 7 months down the hype, is OpenAI’s ChatGPT a hype or a fad?

By Zion Rufus Months after the initial hype that took over the entire tech...

Why AI is the latest marketing buzzword

By Ralph Tathagata The last 2 years+ have been a watershed moment...