Spotlight

LATEST NEWS

Google unveils intelligent Search box in biggest redesign since 1998

 Google announced on May 19 what it described as the largest transformation of its...

NNPC Foundation deepens healthcare access in South-East with cutting-edge MRI Facility at NAUTH

In a landmark intervention set to transform healthcare delivery in Nigeria’s South-East,...

IMC

MARKETING EDGE ONTV hosts EXMAN President today 

MARKETING EDGE ONTV, Nigeria’s leading brand centric advertising and marketing...

PR must bridge the gap between digital agriculture innovation and public adoption- Maryam Abdullahi

As Nigeria confronts mounting pressures of food insecurity, climate disruption, and...


Features

Branding in the age of AI and the cost of losing human judgment

It is no longer news that AI has become a necessary tool for Nigerian brands....

Making an idea worth the trouble

Concepts are cheap. Anyone in advertising, PR, or branding knows this. Ideas...

Beyond broad audiences: How AI precision, cultural intelligence are redefining customer segmentation

Customer segmentation is no longer a background marketing exercise. Instead,...