Spotlight

LATEST NEWS

‎Beyond transactions: Building relationships that last

In today's fast-paced and highly competitive world, success is no longer defined...

Disney and TikTok’s new deal signals a deeper shift toward creator-led entertainment

Disney and TikTok have struck a first-of-its-kind partnership that could reshape...

IMC

Pitcher Festival of Creativity extends 2026 dates as surge in entries signals rising creative competition across Africa

Pitcher Festival of Creativity has shifted the dates for its 2026 edition following...

NFVCB approves 304 films as indigenous storytelling expands

National Film and Video Censors Board has intensified its regulatory oversight across...


Features

Every CEO knows AI layoffs will crater consumer spending, but firing anyway beats getting fired

 Over 78,000 tech workers lost jobs in the quarter of 2026, with 48 per cent...

Impressions don’t pay salaries, marketers just spent billions learning why

 Marketing departments across the world just discovered the most expensive...

Marketers discovered AI can write ads, consumers discovered they can tell

 Eighty-two per cent of advertising executives believe Gen Z and millennial...