Spotlight

LATEST NEWS

Food Festival!!! Golden Penny strengthens consumer bond, reinforces FMCG leadership

Golden Penny once again reaffirmed its position as a leading force in Nigeria’s...

Photo News!!! Golden Penny serves flavour, fun and brand connection at Lagos food festival

Golden Penny transformed Lagos into a vibrant centre of food, entertainment,...

IMC

LINK appoints Tom Ilube CBE as new chairman

LINK, the UK's cash access and ATM network, has appointed Tom Ilube CBE as its new...

Reputation is the new currency: The Nigerian brands that defined 2025

P+ Measurement Services releases 2025 industry media reputation report   [caption...


Features

Why customer experience breaks the moment it becomes a technology project

Customer experience almost always begins with good intentions. Leadership teams...

Urgency is often insecurity in disguise

Every January, the industry slips into anxiety. Declarations pile up on timelines....

From jerseys to culture: how brands market through sport

Sport has quietly become one of the most dependable marketing platforms for...