Spotlight

LATEST NEWS

MARKETING EDGE ONTV to spotlight Kelechi Nwosu on Industry Conversation this Wednesday

MARKETING EDGE ONTV is set to feature one of Nigeria's most respected creative advertising...

Three Crowns Mum of the Year: The team raising the bar for purpose driven marketing  into  national movement

Behind every enduring brand platform is a team of people united by a shared purpose....

IMC

BYD resets media strategy as WPP Media secures key account in competitive shake-up

BYD has reassigned its media planning and buying mandate, appointing WPP Media following...

Omnicom deepens AI alliance with Adobe to launch unified enterprise  model for CMOs

Omnicom and Adobe have significantly broadened their long-standing global collaboration...


Features

Branding, reputation, and public trust lessons from Jesus’ life

There is a reason the life of Jesus remains arguably the most discussed story...

When Nigerian brands made the resurrection impossible to scroll past

 Easter Sunday 2026 kept giving. A second wave of Nigerian brand creatives...

When Nigerian brands made resurrection visible through everyday objects

 Easter Sunday 2026 proved something remarkable: Nigerian brands understand...