Spotlight

LATEST NEWS

BUA Foods named among The Industry Top 50 Nigerian Companies of Impact for 2026

BUA Foods Plc has been named among The Industry Newspaper’s Top 50 Nigerian Companies...

Bilibili relaunches international app and recruits globally in push to challenge YouTube

Bilibili, the Chinese video platform built around anime fandom, gaming culture, and...

IMC

Coca-Cola harnesses consumer insights to drive faster innovation

Consumer insights have become one of the most valuable currencies in today's business...

FanMilk elevates 3 senior executives

FanMilk has strengthened its West African leadership structure with the promotion...

Features

Why investing in marketing people matters more than investing in marketing technology

 Content Marketing Institute's 2026 B2B survey exposed strategic contradiction...

How behavioural science explains Specsavers’ success with humour-driven marketing

 Nobody books eye examination expecting entertainment. Healthcare services...

Why brand measurement must shift from vanity metrics to revenue outcomes

 Thirty-nine per cent of marketers say lead quality matters most to their business...