Spotlight

LATEST NEWS

Coca-Cola unveils unified global brand identity to strengthen consumer experience

Coca-Cola has introduced a refreshed global brand identity designed to deliver a...

CBN holds rates at 26.5% as Gulf crisis clouds inflation outlook

Nigeria's central bank has opted for caution over relief. At the conclusion of...

IMC

MTN Nigeria recognized in IFC report for advancing gender equality in the Workplace

MTN Nigeria Communications Plc has been featured in a newly published case study...

Guinness Nigeria at 76: A legacy forged in grit, refined by innovation, excellence, culture

For Guinness Nigeria, it has been nothing but timeless and tenacious journey as it...


Features

Marketers discovered AI can write ads, consumers discovered they can tell

 Eighty-two per cent of advertising executives believe Gen Z and millennial...

Consumers stopped scrolling, they started curating

 The connected consumer evolved when nobody was watching. Somewhere between...

Nutella in Space: Coincidence, genius or the greatest free Ad in history?

When a jar of Nutella floated casually into frame during NASA's live broadcast...