Spotlight

LATEST NEWS

FPL Media to spotlight innovation, fair practice as platinum sponsor of OAAN AGM

FPL Media, one of Nigeria's leading Out-of-Home (OOH) advertising companies, has...

NYF Health Awards® announces 2026 Health & Wellness and Pharma Executive Juries

Award-winning Creative Leaders Rich Levy, CCO at Klick Health and Jason Graff, Global...

IMC

Noah’s Ark bolsters strategic leadership with Sherrif Adekoya appointment as strategy director

As competition intensifies across Nigeria’s integrated marketing communications...

FIFA World Cup set to ignite global media cost surge as advertising battle intensifies across TV, digital, OOH

The build up to the 2026 FIFA World Cup is already sending shockwaves across the...


Features

Why ‘low-fi’ marketing wins in the new social commerce era

The traditional marketing funnel is officially broken. Experts now argue that...

The survival paradox: why hitting targets isn’t saving the modern CMO

The pressure on Chief Marketing Officers has intensified across boardrooms globally....

OpenAI cuts minimum ad spend to $50,000

OpenAI has lowered the barrier to entry for it's ads service, cutting the minimum...