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Marketing Research in Nigeria has bright future, but adaptation is urgent – Kareem Akande Tejumola

Veteran marketing research expert Kareem Akande Tejumola has emphasised that the...

Branding, reputation, and public trust lessons from Jesus’ life

There is a reason the life of Jesus remains arguably the most discussed story in...

IMC

John Olulope Ajayi, the legacy of a pathfinder

By Kenneth Omobhude John Olulope Ajayi’s legacy remains multifaceted and far-reaching....

Coca-Cola HBC commits €5 Million to community development as foundation prepares for 2026 initiatives

Coca-Cola HBC has reaffirmed its commitment to supporting communities across its...

Features

When shade sells: The quiet power of backhanded marketing

There’s a specific type of compliment that goes sideways. While it appears...

From loyalty to relevance: How Gen Z is redefining brand choice

 Historically, reaching the status of a “default brand” was the peak of...

The New Year doesn’t need predictions. It needs better questions

The marketing industry has a strong affinity for predictions. Every new year...