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Marketing in uncertainty: Strategy, speed, and storytelling in volatile markets

By Edidiong Ekong Firstly, what is uncertainty, and what does it have to do with...

Crafting cohesive social media advertising campaigns in 2025

By Seun Johnson For any brand to assume that consumers remain loyal to a single...

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Features

Erisco Food’s N5b lawsuit against customer and position of consumer rights

By Seun Johnson Erisco Foods Nigeria Limited is currenty fighting...

Why is mental health a hot topic for Gen Z and Millennials? What marketers need to know

By Zion Rufus Why are Gen Z and millennials increasingly talking about mental...

Customer Service, key to business and national prosperity

By Ehimare Omoike The role of customer service in organizational growth cannot...