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LATEST NEWS

NYF Announces the Inaugural NYF Lady Liberty Leadership Program

New York, NY – February 11, 2025 – New York Festivals Advertising Awards, NYF...

OMD Worldwide charts new course with future-forward media solutions

By Felicia Nwosu Global media powerhouse OMD Worldwide has unveiled a bold new...

IMC

Features

Shrinkflation, price hike underscore brands’ struggle to navigate economic crunch

By Seun Johnson The burden on the Nigerian brands to survive the current economic...

YouTube’s new policy against misleading content: A Nigerian perspective

By Oluwaseyi Lawal YouTube, the world’s most popular video-sharing service,...

Anticipating a rebound, 61% of companies foresee improved business performance in 2024

By Zion Rufus  In the latter half of 2022, unsettling forecasts of a looming...