Spotlight

LATEST NEWS

WPP navigates global headwinds with AI, new business win to drive growth

By Felicia Nwosu Despite economic turbulence and mixed quarterly figures, WPP...

IPG defies industry headwinds with robust Q2,H1 results

By Felicia Nwosu Interpublic Group (IPG) reported a 3.6% decline in organic growth...

IMC


Features

Gen Z marketing trends to implement in 2024

By Ibidunni Banjoko No doubt that Gen Z’s buying power is growing,...

Likely trends in global influencer marketing landscape in 2024

By Ibidunni Banjoko As the 2023 global influencer marketing platform market...

How modern technology is rewriting the rules of marketing

By Christopher Tompkins  Over the past decade, we've witnessed a whirlwind...