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LATEST NEWS

African creators take centre stage at Cannes Lions 2025 — A defining moment for  continent

This year at Cannes Lions 2025, history was made as African creators took centre...

Herconomy makes history at Cannes Lions Festival 2025 with 3 Silver Awards for Breastmilk Money Campaign

Herconomy, a Nigerian financial technology platform focused on helping women gain...

IMC

Features

Marcomm Trends: Making a case for brand values and consumer experience

By Dipo Mohammed Trends in marketing communications continue to shift by...

Nigeria’s online sports betting market to reach US$384.50m by 2028

By Oluwaseyi Lawal The Online Sports Betting market in Nigeria is...

Brands leveraging music to deepen market penetration

By Felicia Nwosu Across the global market, brands have continued to leverage...