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Why Nigeria’s ad industry must safeguard its intellectual property

Nigeria's Ad industry must safeguard its intellectual property especially at a time...

MarketingWeek’s Festival of Marketing unveils 5 stages for ambitious marketers

The Festival of Marketing, in partnership with Marketing Week, will return with a...

IMC

Features

Amidst challenges, AI is reshaping the advertising landscape in Africa

By Joseph Ekeng In the bustling cities of Africa, a quiet revolution...

“If Content is King, how many have we crowned?,” Yinka Adebayo, mediareachOMD Group executive director

By Zion Rufus  -Nigeria's creative landscape thrives, yet content recognition...

Throwback Thursday: Nostalgic Valentine’s Day commercials

By Abimbola Mohammed Globally, Saint Valentine's Day is a season...