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Trade Minister reaffirms commitment to economic diversification as ADVAN reward marketing excellence

By Felicia Nwosu The 13th edition of the Advertisers Association of Nigeria (ADVAN)...

ADVAN  honours industry titans @ 13th award edition

By Felicia Nwosu The Advertisers Association of Nigeria (ADVAN) brought life and...

IMC

Features

Likely trends in global influencer marketing landscape in 2024

By Ibidunni Banjoko As the 2023 global influencer marketing platform market...

How modern technology is rewriting the rules of marketing

By Christopher Tompkins  Over the past decade, we've witnessed a whirlwind...

How Nigerian brands leverage influencer marketing for growth

By Oluwaseyi Lawal In the dynamic realm of marketing, Nigerian brands...