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LATEST NEWS

Mad stars 2025: Get ready to discover the industry’s powerful possibilities

MAD STARS 2025 has begun its on-site awards judging in Busan. The Final Jury started...

World Marketing Council sets stage for global unity with Charter signing

A new era in global marketing collaboration is on the horizon as the World Marketing...

IMC


Features

Reactions to recent positive signals in Nigeria’s economy: Turning a blind eye

By Hafiz Bakare The reactions of some of our compatriots to the rebound of...

Leading brands embrace eco-friendly advertising practices

By Ibidunni Banjoko In a global shift towards environmental consciousness,...

Four innovative strategies for marketers to unlock sales growth

By Seun Johnson As technologies and innovation continue to drive the...