Spotlight

LATEST NEWS

Agencies battle talent loss amid relentless poaching

By Felicia Nwosu The Nigerian advertising landscape is undergoing a dramatic transformation...

CMC Connect LLP Lead Partner, calls for empirical measurement in Nigeria’s cluttered marketing landscape

By Felicia Nwosu Yomi Badejo-Okusanya, Lead Partner at CMC Connect LLP, a leading...

IMC

Features

Embracing purpose-driven strategy to curtail culture wars

By Felicia Nwosu Across the world, the conflict between traditionalist or...

The new Showmax is revolutionising streaming for Africa

Head of Marketing, Showmax, Arinola Shobande; Executive Head, Content and West...

Linear TV faces gradual decline, revealing age dynamics in consumer viewing habits

By Zion Rufus  The gradual decline in linear TV (broadcast and cable) consumption,...