Spotlight

LATEST NEWS

Insight Publicis announces resignation from Airtel Nigeria account

Insight Publicis, one of Nigeria’s leading integrated marketing communications...

Ozekhome cautions marketers against risk of losing relevance by chasing trends without authenticity

By Felicia Nwosu Franklin Ozekhome, a seasoned strategist and co-founder of Maskvrade...

IMC

Features

How beer market navigated complexities of global economy in 2023

By Joseph Ekeng The global beer market encountered unforeseen challenges...

Opinion overload threatens to eclipse impactful messaging, can IMC professionals cut through the noise?

By Zion Rufus Recently, Greg McKeown's quote got me thinking about how social...

C-suite executives to watch in Nigeria’s out-of-home advertising industry in 2024

By Felicia Nwosu Amid continued global uncertainty that trailed the out-gone...