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LATEST NEWS

Publicis Groupe Africa wins Airtel Africa account, Nigeria market excluded for now

Airtel Africa has appointed Publicis Groupe Africa as its integrated marketing partner...

NIPR unveils global newsletter as Nigeria takes spotlight at Venice AGM of Global Alliance

Nigeria made a bold impression on the global communications stage as the Nigerian...

IMC


Features

Executives Debate: Does brand love translate to financial ROI?

By Zion Rufus  As we stand at the precipice of a potential recession, projected...

34th Africa Cup of Nations: 8 unforgettable records that were broken

By Zion Rufus  They say the elephant never forgets, but it seems it overlooked...

Cola War: The battle royale continues

By Zion Rufus  The cola wars have evolved, with Nigeria as the vibrant stage...