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Marketing budgets are bouncing back, but at what cost?

After years of economic contraction, the marketing industry now sees a cautious confidence...

“If We Self-Regulate Professionally, We Won’t Need Statutory Regulation” – Dr. Fadolapo at AAAN AGM

At the Fireside chat organized by the Association of Advertising Agencies of Nigeria...

IMC

Features

April Fool’s Day 2024: Brands with hilarious pranks campaign

By Abimbola Mohammed In an effort to increase brand awareness, talkability...

Advent of anticipatory AI now poses both challenges and opportunities for traditional marketing strategies

By Zion Rufus  Have you ever felt like you were being watched? Or perhaps...

Top female bank MDs/ CEOs in Nigeria

By Joseph Ekeng Without a doubt, a transformative era is fast unfolding...