Spotlight

LATEST NEWS

Maureen Ifada of FrieslandCampina WAMCO Crowned Marketing Director of the Year

Marketing Director of FrieslandCampina WAMCO Nigeria, Mrs. Maureen Ifada, has been...

Paystack and FAAN launch Tap-to-Pay System to cut queues at Nigerian airports

In order to expedite the process of entry and minimize the number of individuals...

IMC


Features

2024 Recap: Major stories that made headline on MARKETING EDGE

By Abimbola Mohammed As the curtains closed on 2024, MARKETING EDGE reflects...

2024’s most unforgettable campaigns: Storytelling that tugged at the heart

By Abimbola Mohammed The marketing landscape in Nigeria has undergone a significant...

Aligning influencer partnerships with brand objectives

By Seun Johnson Influencer partnerships have become a cornerstone of brand...