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20 Years of Crazy: LAIF flags off milestone 20th edition with new categories

The Lagos Advertising and Ideas Festival (LAIF) officially flagged off its 2025 edition,...

Coca-Cola HBC reaffirms pledge to transparent tax practices

Coca-Cola Hellenic Bottling Company (CCHBC) has released its fifth annual Tax Transparency...

IMC


Features

Effective marketing strategies to engage Gen Z by 2025

By Seun Johnson To capture the attention of Generation Z in a marketing campaign,...

Leveraging art, science as scientific precision to unlock reasons behind consumer decisions

By Felicia Nwosu In today’s hyper-competitive market, winning the loyalty...

How data drives the future of creative marketing

By Seun Johnson Driving the future of creative marketing with data is no...