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LATEST NEWS

December’s attention war: The month brands fight hardest to be heard

December arrives each year with a particular intensity. The streets glow brighter,...

How culture, co creation, AI are rewriting the rules of brand loyalty

Today, brands are navigating a new era where the foundation of loyalty extends far...

IMC


Features

Fearless vs Pop Energy trademark war: are marketing innovators vulnerable?

Rite Foods' recent court charges against Memuda Beverages, a Kano-based regional...

The rise in digital technology in Africa is driving AI skills acquisition

The swift expansion of Africa’s technology landscape is creating a surging...