Centrespread hauls new businesses

…charts new strategic direction

Centrespread Advertising, a top of the market fully integrated marketing communications shop has unveiled a new strategic direction with a view to positioning itself for meeting clients ever-growing needs and demands.

Specifically, the thirty-three year old agency headquartered at Anthony Village area of Lagos has embarked on 360⁰ degree restructuring, re-invention and retooling in order to cope with the wave of business hauls in recent times.

In an interactive media chat with select journalists in Lagos today, Chief Operating Officer of the agency, Mr. Akintunde Hakeem Adewale said the new dawn in the agency has necessitated the need to fully re-energize and reinvigorate and retool all its internal workings so as to constantly meet the demands and expectations of the clients.

To achieve this, he said it has become imperative for the agency to chart a strategic path with a view to be able to ensure the agency’s clients take centerstage.

His words;

“We are moving towards a strategic direction that put the agency on a fast moving lane so that we can be avant-garde in our service delivery and product offerings”, Akintunde said.

He disclosed that although the agency has passed through a period of lull in the past, the current effort at restructuring, re-inventing and retooling has started yielding results with the winning of about seven new businesses across all sectors of the economy.

He revealed that some of the new businesses won recently by the agency are Airtel’s advertising brief, Skye Bank Plc’s, Dana Motors, amongst others. This, he revealed were in addition to existing businesses such as Ogun State’s Home owner’s charter, Money gram, and some new ones yet to be fully unveiled.

Some of these businesses, he revealed, were won through competitive pitches that have since become the toasts of the industry.

Corroborating his views, the agency’s Director of Strategy, Mr. Yomi Martins said the agency has embarked upon aggressive operational review of its processes by bringing on board vibrant, energetic and knowledgeable personnel.

“We are doing everything to achieve our marshal plans within the next five years” Yomi Martins said.

Continuing, he said, not only has the agency won seven new businesses in successive order through competitive pitches, the agency has been deepening knowledge and crossing old barriers while dumping old stereotypes.

Speaking in similar vein, Client Service Director, Mr. Claude Nwamba said the agency is at the threshold of offering clients a basketful of solutions so as to become the agency of first choice in the country.

The agency’s current positioning has been reflected in its hiring of key personnel to run the business. while the founder and Group Chief Executive Officer, Mr. Kola Ayanwale has taken the back seat as an adviser and supervisor, a management team has been put in place headed by Mr. Akintunde Hakeem Adewale as Chief Operating Officer, with the duo of Yomi Martins and Claude Nwamba as arrowheads in the unfolding scenario.

It was also gathered that all the subsidiary companies in the group are doing exceedingly well in their respective sectors.

The agency which two years ago withdrew its services from Etisalat account over an unsatisfactory development equally threw away a foreign affiliation with Draft FCB for what it considered negates its business principles and ethics. The agency said one of its unique selling points is to constantly stick to rules and ethics of good corporate governance and global best standards.