Spotlight

LATEST NEWS

Why Nigerian consumers are buying differently in 2026, and what brands must do about it

Nigerian consumer behaviour in 2026 looks nothing like 2024. The playbooks that dove...

YouTube widens deepfake shield, brings politicians, journalists into AI detection net

The screen flickers. A face appears. It looks real, sounds real, feels real. Yet,...

IMC

Minister assures on allowing Professionals to Head APCON

The honourable Minister of Information, Alhaji Lai Mohammed visited the Advertisers...

Omnicom Africa announces new CEO

Omnicom Media Group (OMG) has announced that OMG South Africa CEO, Josh Dovey, will...

FG Endorses PRCAN Advocacy Campaign

LASAA Backs Down On OAAN

Bukola Akingbade Quits Bytesize

Omojafor Wants Bigger Role For AAAN BOT

Promasidor Sticks With Mediareach


Features

Soar like the eagle: why modern Nigerian brands must lead with vision

The eagle on Nigeria’s coat of arms represents power, endurance, and insight....

The new status symbol: access

Once upon a time, luxury was defined by ownership: a private jet, a lavish villa,...

Intern Today, Strategist Tomorrow: AI’s Fast Climb Up the Creative Ladder

Not long ago, AI functioned more as an oblique intern. It filled in when humans...