Spotlight

LATEST NEWS

Amazon Prime Video races ahead in streaming ads with 315 million monthly prime video viewers

 Amazon has firmly announced its arrival as a dominant force in global advertising....

Minister Idris Lauds ARCON DG’s Exceptional Leadership, Tasks Industry on Nation Building

Two years after Dr. Lekan Fadolapo's re-appointment as Director General of the Advertising...

IMC


Features

The unseen revolution: Conversational commerce and the future of buying in Nigeria

In Nigeria’s thriving digital ecosystem in 2025, a subtle yet deeply disruptive...

The Roar beyond the stadium: sports marketing in the age of experiential

In the thrilling world of sports, where emotion is currency and loyalty is earned,...

Apple fought off $2bn in app store fraud in 2024

Behind your favourite applications, behind the continuous scroll of icons and...