Spotlight

LATEST NEWS

Glo wows subscribers with house, other amazing prizes in “Jollof” Promo

Digital solutions provider, Globacom, has promised its subscribers amazing prizes...

Speed, clarity, and credibility: how AI is redefining B2B buying in 2025

AI continues to transform integrated marketing, and B2B buyers are responding by...

IMC


Features

The Invisible Ingredient: How Brands Build Trust Through Uncompromising Food Safety

Today marks World Food Safety Day. This global event sheds light on a vital...

Leveraging data, authenticity as winning formula for retail’s resurgence

Retail across Africa is quietly but unmistakably transforming. From street stores...

Beyond branding: New demands reshaping CMO role

The Chief Marketing Officer, CMOs  role is facing both evolution and decline...