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LATEST NEWS

Anthropic upgrades Claude with ability to use computers, complete tasks autonomously

Artificial intelligence company, Anthropic, has introduced a major upgrade to its...

Nigeria’s Anietie Udoh earns global recognition with World Media Festivals Jury appointment

Nigerian marketing communications professional, Anietie Udoh, has been appointed...

IMC

David Okeme Leads ADVAN Delegation to Marketers' Conference In Malaysia

David Okeme, President of Advertisers’ Association of Nigeria (ADVAN), will be...

Adam & Eve/DDB Wins Strongbow’s Creative Business

Heineken owned cider brand Strongbow, has appointed Adam & Eve/DDB to handle its...

XLR8 CEO Humbled By MTN Pitch Success

Noah’s Ark Lands Two Major Accounts

Admen Rush To Set Up Agencies

Dozie Okafor Swaps PHD for Coca Cola

XLR8 Opts Out of NBC PR Review

Starcom MediaVest Cuts 80 Jobs


Features

The director never sleeps: how AI is changing the future of video marketing

Attention is costly, content fatigue is real, and resources are more constrained...

Talk less, listen better: how B2B growth starts with understanding

Fast-changing B2B marketing needs more than spectacular campaigns and clever...

Marketing in the age of less: why resourceful innovation is winning

The most successful brands today aren’t always the flashiest or most expensive...