Spotlight

LATEST NEWS

CMC Connect unveils Crisis-X, Africa’s first AI-driven crisis management platform

CMC Connect LLP has launched Crisis-X, an artificial intelligence driven crisis management...

Crisis is an opportunity for renewal, not just recovery, Bosun Tijani

Dr. Bosun Tijani, Minister of Communications, Innovation and Digital Economy,  has...

IMC

Publicis' CEO Lévy Slams Martin Sorrell For 'Hypocrisy'

Publicis Groupe CEO Maurice Lévy sent an internal memo to employees today defending...

APRA 2016 Unveils Kate Henshaw As Ambassador

The African Public Relations Association (APRA) has unveiled popular Nollywood actress,...


Features

Less isn’t more, it’s just unsustainable

As a rallying cry, “doing more with less” was once a popular slogan, indicating...

It’s the little things: building brands in a detail-driven world

In a marketing environment overflowing with information, competition, and choice,...

Beyond the click: are your digital audiences even real?

In a marketing environment focused on metrics—clicks, views, impressions—an...