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From mass reach to meaningful reach: why marketing effectiveness is being reduced

 For decades, marketers measured effectiveness by volume. The more a brand broadcasts...

MARKETING EDGE ONTV hosts Adeyinka Agunloye today

This Wednesday, MARKETING EDGE ONTV will host Adeyinka Agunloye, Senior Business...

IMC

Here’s Why Agencies Are Hiring Top Execs at Such a Blistering Pace

Hungry for modern talent, growth and fresh ideas   By Andrew McMains   Even in...

Laura Oloyede Unveils Communications Hub Africa

Erstwhile Business Director and Chief Operating Officer of Cutler Communications,...


Features

Mind your message

 Today marks the International Day for Countering Hate Speech. Consequently,...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by...

Navigating the privacy paradox in a digital world

 Consumers in today’s changing digital ecosystem need personalized journeys....