Our strength is in our ability to deliver on agreed parameters- PSPML boss
By Kasim Bakare
With a vision to be the first desired, much-wanted marketing and support agency in an ever-growing industry, Peach strides & Pristine Marketing Solutions Limited(PSPML), a young experiential marketing agency, has made a bold statement few years after its foray into the competitive experiential marketing terrain in Nigeria.
Birthed in 2017 by a group of young, vibrant, go-getting experienced marketers looking for more ways to express themselves and add value to opportune client and brands, the innovative agency, led by the duo of Lekan Oladejo and Toyin Adeyemo, has become a metaphor for creativity and business growth in a challenging and competitive business environment.
With an annual billing of N937 million in the outgone year(2020) , the agency has grown in leaps and bounds, breaking frontiers and barriers while working on many local and multinational brands. Some of the brands the agency has worked on include Nigerian Bottling Company(NBC), Flour Mills of Nigeria(FMN), Honeywell Flour Mills, Suntory Capital, Zenith Bank amongst others.
Still basking in the euphoria of its recent induction at the 2021 Experiential Marketers Association of Nigeria(EXMAN) Annual General Meeting(AGM), the avant-garde experiential agency is poised in its mission to provide stronger business results on smarter engagement platforms.
The MD/CEO of the agency, Oladejo is a consummate professional with over 20 years professional and industry experience.
Adeyemo, the Executive Director of PSPML is a certified experiential and Lean business system professional with a great reputation. Adeyemo has over 20 years experience in corporate events and communication management from top below-the-line advertising agencies.
In an exclusive interview with MARKETING EDGE, Adeyemo noted that the agency’s competitive edge remains its ability to deliver on its brand promise while leveraging on digital technology.
“We have a national on site lead that gives us a go live superiority over others in terms of prompt start of localized and national activation. At Peach Strides and Pristine Marketing Solutions Limited, delivery is always tailored to agreed parameters”.
Commenting on her projections and expectations for the experiential marketing industry following gradual relaxation of restrictions and protocols around Covid-19, the PSPML boss expressed her optimism on return to normalcy in the industry.
“The relaxation of Covid-19 restrictions bodes well for the experiential marketing industry. Hopefully, we expect that there will be more innovations around meeting campaign targets in their natural habitat”
Built on the values of integrity and commitment, PSPML is poised to cause a major disruption in the experiential marketing terrain using modern digital platforms and deep audience insight to provide unique brand experiences in the ever competitive experiential marketing industry.
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