Orange Drugs picks FCB DP Partnership to lead creative charge for new brand

Orange Drugs Group, a leading indigenous manufacturing company has picked FCB DP Partnership Lagos to headline the creative strategy for its new brand, Gardia Mosquito Repellant cream.

Orange Drug settled for FCB DP Partnership after a very competitive pitch process, which involved a number of top Nigerian creative agencies. A letter conveying FCB DP Partnership triumph was signed by Mrs. Uchenna Ezenna-Gboneme, Head of Media Orange Drugs Group.

The signing ceremony took place on Friday 9th of December 2016 with Mrs. Stephanie Nwuju, Marketing Manager Orange Drugs representing the client and Chief Odun Fadoju standing in for the agency.

FCB DP Partnership was said to have been preferred over the others because of its creative prowess and track record in advertising. And over the years, the agency has been instrumental in helping brands achieve top of the mind awareness by deploying innovative strategies that engender quality consumer engagement with attendant impact on bottom-line.

Some of the brands that have benefitted from the creative genius of FCB DP Partnership, which is an affiliate of the global FCB Africa/FCB Connect, include Honeywell Noodle and Titus Sardine. The Honeywell noodles Bam Bam La La commercial, has been a hit, especially with kids who have fallen deeply in love with the campaign.

Now FCB DP Partnership Lagos is expect to achieve an even higher standard with Orange Drug’s Mosquito Repellant cream. Work has already begun in earnest on the new project and it is hoped that the campaign will break in January 2017, the agency’s Account Director, Femi Otta said.


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