One More Kiss as Coca-Cola Account Goes Back Home, to STB-McCANN By Wole David
The world’s No. 1 fizzy drink brand have decided to give STB McCANN ‘one more kiss’ as they move their creative account to the Opebi, Ikeja axis agency led by chairman, Sir. Steve Omojafor.
“They lost that account or rather the account was streamlined sometime ago but it’s back to them. They seem to have their way with drink brands”, an industry analyst said yesterday night.
Coca-Cola Nigeria in sync with their world-wide major shakeup of Coke’s marketing strategy may begin serious work on the iconic brand.
‘Share a Coke’ has been a transformational moment for the global Coca-Cola brand in view of dietary challenge and Coke is putting options on the table of consumer to ride the momentum created in recent times.
Sequel to current revitalisation, people think about Coca-Cola’s perception as the product with sugar in it. They now have an ambition that over time when people think of Coca-Cola they think about the choice that is available to them under the brand and that may be be an issue on the table for STBMcCANN.