OMD Network Bags Most Creative Agency Award
For the 11th year running, Omnicom Media Group’s Agency OMD has been awarded the most Creative, Innovative and Effective Agency Network of the Year by the Gunn Report for Media.
The Gunn Report for Media is the industry standard for evaluating media creativity, innovation and effectiveness. The report summarizes media agencies’ overall performance from January to December 2016 based on the results of global, regional and national Media creative award contests spanning over 40 markets in the world.
The report as a crucial factor recognizes the vital role media agencies play in today’s highly competitive and fragmented media landscape. The rankings reflect a point system based on awards won in more than 50 annual award competitions worldwide.
OMD’s 11th consecutive top ranking (632 points) reflects the quality and consistency of work across the network combined with an exceptional Cannes Lions performance. In APAC, OMD has won over 245 awards including the Grand Prix at Effective Mobile Marketing Awards, Gold at Festival of Media Asia and a prestigious Wood Pencil at the D&AD Awards in 2016.
According to editor of the Gunn Report for Media, Isabelle Musnik,: “Media agencies have become their clients’ key strategic partner. They are “creative orchestra conductors” at the intersection of technology and traditional media. The Gunn Report for Media shows that, while technology and data are fundamental to achieving results, insight, strategy and innovative ideas are essential to delivering them.”
On a global scale, 2016 marked the year of data, mobile-only, apps, programmatic advertising and vertical video, to name a few.
Speaking on the feat by OMD, Regional Managing Director, mediaReach OMD, Tolu Ogunkoya, stated OMD is proud to have continued to produce the most creative, innovative and effective work in the world for our clients, not only pushing the boundaries of innovation but delivering strong business results for our clients.
“Our global culture cascades to local markets, with many local initiatives. We encourage our teams to produce works that deliver on objectives and help overcome Business Challenges”, Tolu said.
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