OMD grabs McDonald’s India media business
By Abimbola Mohammed
OMD India has been awarded the media duties to McDonald’s India North & East following a competitive multi-agency pitch.
The agency’s duties for McDonald includes integrated media planning and buying for the brand’s full portfolio and with the agency tasked with creating end-to-end media solutions for the brand, serviced out of OMD’s Gurgaon office.
According to a statement by OMD, the agency said: “With McDonald’s growing digital footprint, the association with OMD India will ensure a sharper focus on ROI, a strategic partnership set to unlock the next chapter of growth for the brand.”
In the same vein, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said: “We are looking forward to this partnership and the OMD advantage – delivering the best of consumer attention and seamless integration between awareness and performance through customer-centric differentiated media strategy, effective planning and optimal media investment decisions.”
Anisha Iyer, CEO of OMD India, added that: “McDonald’s is a brand that is close to everyone’s heart and needs no introduction. Our partnership with them is a testament to OMD’s approach rooted in disruption, agility, empathy and the strength of our creativity – that tests boundaries, challenges convention and ignites change.”
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