The Out-of-Home Advertising Association of Nigeria (OAAN), is set to hold its 40th Annual General Meeting (AGM) in Lagos.

The event is to be held at the OAAN Secretariat in Amuwo-Odofin in Lagos on Thursday, 17th July, 2025 with the theme: “Redefining Professionalism in OOH: A Path to Nation Building” at 10am.

Review and elections

Meanwhile, the 2025 AGM aside being an opportunity for the association to review the previous year, is also to conduct elections for new officers into the Executive Council after 2 years of the existing executive council ably led by Mr. Sola Akinsiku, frpa.

Keynote and special guests

According to the Publicity Secretary, Mr. Babs Fagade, frpa, the keynote speaker this year is Barrister Adekunle Tuyo Esq., a partner in Bakersfield Associates, a law firm based in Lagos.

Furthermore, “we are also expecting at the AGM the Director General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo; Heads of the Advertising Sectorial Groups (HASG), Managing Director of Lagos State Signage and Advertisement Agency (LASAA), leadership of other States signage amongst others.”

Town and gown initiative

Also, as part of the AGM, OAAN in conjunction with the Department of Mass Communication, University of Lagos, Akoka will hold an event entitled, “Connect with the Out-of-Home Media Profession 2.0” on Wednesday, 16th July, 2025 at the University of Lagos at 10am.

According to Fagade, the programme  is a form of town and gown engagement aimed at introducing students in mass communication departments to the OOH media profession.

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Expanding student exposure

“The programme started last year at the University of Ibadan, Oyo State where we had our 39th AGM.

Meanwhile, this is the second edition and our desire is to broaden the knowledge of OOH media practice and engagement among students in tertiary institutions.”

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As a matter of fact, he  explained further that the town and gown which is now an annual event in universities  is within where the association holds her AGM, is to better equip the students before they leave school.

Also, it provide opportunity for internship and to enhance them more for the outside world after school.

Looking ahead

The OAAN 40th AGM marks a landmark for the association amidst visible evolution of the profession.

It  began since 1928 and set for yet another major leap.

Interestingly, it will  be geared into establishing a new frontier with the expected passing of the charter bill.

And it is by the National Assembly of Nigeria.

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