Nigerian Marketing Awards announces 2nd edition, opens entries
By Ralph Tathagata
The second edition of Nigerian Marketing Awards has been announced with the theme, “Elevate, Innovate, Inspire.” According to the organisers, submission of entries for this year’s awards, which opened on Friday, 18 August, 2023 and closes on 30 September 2023, will be strictly online through its website.
Speaking at the media briefing, which was held at the Eko Hotels & Suites, Victoria Island, Lagos, Anthony Agenmonmen, the Convener of the awards, said the theme for this year’s event encapsulates its mission to elevate the standards of marketing practices, to encourage continuous innovation in a rapidly changing landscape, and to inspire professionals and organizations to push the boundaries of what is possible.
“In a world that thrives on creativity and ingenuity, the Nigerian Marketing Awards aims to be a guiding light, illuminating the path toward success. This year’s edition of the Awards will hold on 10 November 2023 at the prestigious Eko Convention Centre, Victoria Island Lagos, from 6.00 pm.
“As usual, it will be a constellation of the finest marketing professionals, celebrating the way the know best – plenty of fun and excitement. As we gear up for this spectacular event, we are pleased to announce that entries for the various award categories are now open and will close on 30 September 2023,” he said.
Announcing the Awards Decision Council, Mr. Agenmonmen listed them as follows: Chairman Mrs. Iquo Ukoh; Prof. Ogechi Adeola; Mrs. Bunmi Oke; Mr. Feyi Olubodun Mrs. Joan Ihekwaba; Mrs. Nkechi Ali-Balogun; Mr. Tomiwa Aladekomo; Mrs. Nsima Ogedi-Alakwe; Mr. Obinna Justin Aniche, – NIMN; Mr. Yomi Benson – AAAN; Mrs. Angela Ukara-Makinwa, – EXMAN; Mr. Babajide Fagade – OAAN and Mrs. Ijedi Iyoha – ARCON, among others.
“The expertise of the Council members ensures that the evaluation process is thorough, fair, and aligned with the highest global standards. Whilst the core of the team last year remains, we have infused in three new members. We have implicit confidence in the distinguished members of the Awards Decision Council to deliver the quality expectations of this awards,” he said.
On why the Council is not working with any known Market Research organisation to substantiate the avowed objectivity of its judgement, Mr. Agenmonmen said the Nigerian Marketing Awards practices a different model that doesn’t necessarily require such partnership.
Noting the success of the maiden edition, the award Convener also mentioned that they have taken the learnings from last year in planning and making this year’s edition better. He expressed gratitude to the event sponsors, including the Nigerian Breweries Plc, 7 Up Bottling Company, Stanbic IBTC, New Crystal Communication, Ekaterra, Mouka, Event Media, CMC Connect LLP, NAS, Kourosity, and McVities.
The award organisers revealed that there will be 26 award categories as follows: Marketing Company of the Year • Brand of the Year • Campaign of the Year • Best Rebrand of the Year • Brand Innovation of the Year • Excellence in Experiential Marketing • Digital Agency of the Year • PR Agency of the Year • Advertising Agency of the Year • Experiential Agency of the Year • Out of Home Agency of the Year • Financial Institution of the Year • Telecom Company of the Year • Best use of social media • Best Alcoholic Brand of the Year • Best Non-Alcoholic Brand of the Year • Best Dairy brand of the Year • Best Public sector marketing of the Year • Best Reputation management of the Year • Best Social Responsibility Campaign • Best Influencer Marketing of the Year • Rising Star of Marketing • Marketing Student of the Year • Marketing Educator of the Year • Brand Manager of the Year • Inspirational Marketing Leader of the Year In addition, we will have some recognition awards in following categories: • Doyen of Marketing • Iconic brand.
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