Nigerian Breweries wins ADVAN Awards for Marketing Excellence
In recognition for its selfless service and support, foremost brewing company, Nigerian Breweries, has received a special award at the Advertising Association of Nigeria Awards for Excellence 2020, popularly known as the ADVAN Awards. Nigerian Breweries received the ADVAN Community Hero award, following its leading role in the COVID-19 relief efforts across the country.
The ADVAN Awards for Marketing Excellence (West Africa) is popularly recognised as an avenue to acknowledge and reward marketing professionals that have made outstanding contributions to the profession. However, in 2020, in response to the COVID-19 pandemic realities nationally and globally, ADVAN presented awards in only one special category, which was the “ADVAN Community Heroes Award”.
According to the organisers, “the positive impact of advertisers via support activities, ranging from monetary and product donations to education and enlightenment programmes, was one of the most welcome and celebrated initiatives during the heart of the pandemic onslaught”.
“This is why the 2020 Edition of the ADVAN Awards for Marketing Excellence was dedicated to celebrating organizations that have made significant and lasting contributions to individuals, families and communities wellbeing in the pandemic times,” the organisers said.
Speaking on the development, the Brand PR & Sponsorships Manager, Nigerian Breweries Plc, Sandra Amachree, expressed her delight, while reiterating the company’s commitment of “Winning with Nigeria” in playing a major role in defeating the virus.
“We are most delighted to receive this prestigious award. Right from the onset of the coronavirus in Nigeria, we sought to provide ways to assist the country in containing it and also shield Nigerians from the harsh socio-economic implications of the virus.
“We are proud that these steadfast efforts have been recognised and we will like to reiterate our commitment to ensuring the safety and wellbeing of our consumers, staff, partners and the general public alike,” Amachree said.
Nigerian Breweries Plc. is the pioneer and largest brewing company in Nigeria. It serves the Nigerian market spanning 800,000 retail outlets with a consumer base of over 45 million Nigerians.
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