Nigerian Breweries Galvanises Trade Partners for Ace Roots

Nigeria’s foremost brewery brand, Nigerian Breweries Plc has introduced its youngest baby brand, Ace Roots, to its large assembly of distributors, retailers, bar operators and select consumers.

This information was contained in a statement released by the company on Thursday. According to the statement, the emergence of Ace Roots is as a result of the demands from consumers, retailers and distributors as well as extensive consultations with critical stakeholders in the herbal mix section of the beverage market and it is a product of painstaking research.

Mr Walter Drenth, Marketing Director, Nigerian Breweries Plc, said that Ace Roots signified a call to action for everyone, especially consumers to go back to their roots of true African herbs, fruits and spices with low sugar.

In Mr. Drenth words, “It’s a great innovation, one that we at Nigerian Breweries are very proud of, and we are confident that our young and vibrant consumers will appreciate this game changing brand.

Similarly, an elated Zonal Business Manager, (West) of the company, Mr Opeyemi Oluwalusi, stated that the new product’s arrival was as a result of the demands of its teeming consumers who clamoured for a response following the company’s fiercest competitor releasing their own brand of bitters last year.

Mr. Oluwasi further spoke and enumerated the benefits of consuming Ace Roots, saying that it is solely a herbal drink with low sugar content.

According to Mr Oluwalusi, “Ace Roots takes the health, well-being and even the pocket of the consumer into serious consideration before it debuts. The herbal mix comes with the lowest sugar content in the Nigerian market today. Whereas there are herbal mixtures with as much as five cubes of sugar, Ace Roots has very low sugar content of just one cube of sugar. Aside this, Ace Roots is made with actual herbal juice extract from age-long roots, leaves and herbs. Its alcoholic content is moderated at six per cent.”

It would be recalled that Nigerian Breweries Plc recently unveiled the product at a corporate launch in Lagos recently while it was introduced in Ibadan- the city which houses their second largest factory in Nigeria on April 8, 2015.