Nestlé champions nutrition for healthier world with “Good Food, Good Life”
By Felicia Nwosu
Across the world, millions of children face the harsh realities of hunger and malnutrition, trapped in cycles that deny them a healthy start to life. Economic hardship, limited access to nutritious food, poor health education, and even the overconsumption of highly processed foods all contribute to their struggle. Many products aimed at children often lack the essential nutrients their growing bodies need, sometimes even posing risks to their health due to excess sugars, unhealthy fats, and additives.
Amidst this challenge, Nestlé has emerged as a trusted partner for families worldwide, including in Nigeria, providing nutrition-focused solutions that prioritize health and well-being. Known for its commitment to “Good Food, Good Life,” Nestlé has taken thoughtful, rigorous steps to ensure its products meet the nutritional needs of all, especially children.
From fortifying everyday foods with essential micronutrients to responsibly sourcing high-quality raw ingredients, the company is dedicated to bridging nutritional gaps. Nestlé’s initiatives extend further through collaborative education programs, ethical marketing practices, and sustainability efforts like regenerative agriculture and fully recyclable packaging, aimed at protecting both people and the planet.
By putting children’s health at the forefront, Nestlé is proving that its promise of “Good Food, Good Life” is more than a slogan; it’s a mission to give every child the chance to live a healthier, happier life. In its steadfast mission to nourish and uplift lives globally, It has stepped up its commitment to delivering essential nutrition to underserved communities worldwide. Driven by its guiding ethos, “Good Food, Good Life,” the company is amplifying its reach with fortified foods to ensure billions have the nutrition needed to thrive.
The global company’s impact was monumental in 2020, as it provided over 196 billion servings of fortified products to regions facing significant nutritional gaps. By enriching everyday favorites like Maggi, Bear Brand, and Cerevita with vital nutrients such as iron, iodine, vitamin A, and zinc, dubbed the “Big Four”.
Today, the leading FMCG firm is addressing widespread deficiencies that impact cognitive development, immune strength, and overall health. Notably, 81% of Nestlé’s popular products carry at least one of these essential micronutrients, reinforcing the brand’s unwavering commitment to wellness.
But for Nestlé, the journey is just as much about awareness as it is about action. In collaboration with governments, academic institutions, and non-profit groups, it fosters educational initiatives that encourage families to prioritize nutrient-rich diets. One such program, Live Strong with Iron, introduced in Africa in 2019, educates communities about the importance of iron and encourages dietary shifts to combat iron deficiency.
Complementing this is MyMenu IQ, a tool designed to offer nutritional insights and iron-rich recipes, helping families make healthier meal choices.
In India, where iron deficiency remains a pressing concern, Nestlé fortified its beloved Maggi 2-Minute Masala Noodles with 15% of the recommended daily iron intake, a small but impactful measure that reaches 70% of urban households. This kind of accessible nutritional intervention is making a real difference in closing the nutrient gap.
Furthermore, Nestlé recognizes the importance of early habits, as reflected in its Nestlé for Healthier Kids initiative. By actively promoting fruit and vegetable consumption and offering practical support to parents and caregivers, Nestlé strives to instill healthier eating habits in the next generation. In partnership with retailers, the company has rolled out initiatives like Adopt a Fruit, Adopt a Vegetable across 17 countries, providing families with access to fresh produce along with its products. By educating young minds through school materials and public campaigns like #cooktogether, Nestlé has reached over 350 million parents, inspiring families to cook nutritious meals together.
These efforts are part of a broader vision that Nestlé calls “Generation Regeneration.” This initiative emphasizes sustainable agriculture, waste reduction, and community empowerment to protect both people and the planet. From promoting food security through regenerative farming to ensuring 100% recyclable packaging by 2025, Nestlé is laying a sustainable foundation for future generations.
Nestlé’s dedication to bridging the nutrition gap is as personal as it is practical. As malnutrition continues to be a critical global issue, it remains committed to delivering tangible, life-changing solutions, one fortified serving at a time.
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