Meta set to roll out generative AI tools to assist advertisers in content creation

By Felicia Nwosu

Social media giant Meta Platforms is set to put a smile on the faces of advertisers with its latest generative Artificial Intelligence (AI) tools, to assist advertisers in harnessing content creation. The global social platform revealed that the tool has the capability to create content like image backgrounds and variations of written text for all advertisers.

The social network leader revealed that the journey for the transformative tool kicked off with its testing in May and will be giving access to a select group of advertisers in a “testing playground”.

Yahoo!Finance in its reports said the tool will be rolled out next year and will be available in Meta’s Ads Manager.

The rollout marks the Facebook and Instagram owner’s first foray into bundling generative AI technology into its products for mining vast stores of past data to generate new content like prose, art and software code.

Meta’s portfolio of AI products includes its language model “Llama 2” and an AI chatbot called Meta AI that can generate text responses and photo-realistic images.


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