Meet MARKETING EDGE’s Top 10 Nigeria’s Brand Strategist – Salvador-Adebayo
Damola Richard Salvador-Adebayo is a firm believer in disruptive thinking. He is the CEO and Lead Strategist at Digisplash, a content-led, integrated marketing and award-winning advertising agency, and Polareef Studio a modern photography and video production Studio in Lagos. Digisplash manages brands such as Custodian Investment Group, Zedcrest Group, MCOM Nigeria, PremiumTrust Bank, Jobberman, and Saro Life Care to name a few.
A marketing professional with over 14 years experience, with strong creative and strategic skills, Damola’s uncanny knack for interpreting and distilling brand needs has led to an admirable level of respect across industries.
Damola holds a BA (Honours) in Business & IT from the Dublin Business School. He is an associate member of ARCON, a member of the FORBES BLK community, a member of the Chartered Management Consultants, a full member of the National Institute of Marketing of Nigeria, a certified speaker, and a trained speaker and leader from the John Maxwell Leadership team. He has spoken at various Industry events, including Creativity Festival, ImpactHer, WomeninTech events, Marketing Edge, Hervest, and BusinessDay.
He has managed campaigns for global brands such as Coca-Cola, Phoenix Browser, Diageo, Suntory, The World Bank, Reckitt Benckiser, and Etisalat, to name a few.
Last year, 2023, Digisplash made its debut at the 18th edition of the LAIF Awards. At the event themed ‘A New LAIF,’ they secured a recognizable presence by winning 7 awards, including 1 gold, 4 silver, and 2 bronze medals, totaling 39 points.
Digisplash entered 13 categories and emerged victorious in 7, a notable accomplishment underscoring the agency’s capabilities. The LAIF Awards encompassed six major categories, receiving over 550 entries from 19 creative agencies registered under AAAN.
He has an impressive collection of accolades, most recently he was awarded the 2023 Marketing Edge Innovative Digital Personality of the Year and in the year 2022 Marketing Edge Young Creative Personality of the Year. He has led his Agency Digisplash to National and International accolades such as the ‘Best Young Digital Agency of the Year 2023’ award by the Brand Journalists’ Association of Nigeria. Marketing Edge 2022 Outstanding Young Creative Agency of the Year, Marketing Edge Outstanding Loan App of the Year for MoneyPal by Zedvance, Marketing Edge Outstanding Beauty Soap of the Year for Diva’s Secret, Fintech Awards Best Fintech Campaign of the Year 2019 for Zedvance, 2018 Gold, 2022 Silver Cannes Lions Award for Digital, 2022 Silver Cannes Lions Award for Film, 2018 Pitchers Silver Integrated campaign of the year, 2018 Pitchers Bronze Integrated campaign of the year, Public Sector campaign of the Year 2017, MADCON top 100 agencies in Dubai in December 2019 & 2022, Nigerian Marketing Award 2022 Digital Agency of the Year and is was a recipient of the BusinessDay Top 100 Fastest Growing SMEs in 2022. Digisplash also won 7 awards at their maiden appearance at the Laif Awards in 2023.
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