Meet MARKETING EDGE panelist @Inaugural Quarterly Virtual Summit-Elo Umeh
Elo Umeh is an entrepreneur, who has worked in mobile and digital media on the African continent for over 15 years. Through his passion and drive, he founded Africa’s leading data and marketing technology business – Terragon Group.
The business serves various multinational and local brands. With offices in the leading commercial cities across Africa – Nairobi, Accra, Johannesburg and head quartered in Lagos, Terragon uses data and analytics to help leading brands across Africa connect at scale to their customers.
Terragon also has its research and development team in Bangalore, India.He has gained valuable experience in different countries – Nigeria, Kenya, Uganda, Ghana and Cote d’Ivoire. He was part of the founding team that grew a mobile technology start up and took it public in Nigeria.
Elo has consulted widely for various organizations in the telecommunications and banking sectors, including the World Bank and the International Finance Corporation (IFC) on development of rural telephony initiatives, Mobile Payments in West Africa and the deployment of new products. He is passionate about leveraging the unique ways Africans use the mobile device to intelligently connect brands to their customers.
He holds a Global Executive MBA from IESE Business School, where he graduated as the best Student of his class and made the IESE Business School 40under40 entrepreneurs list in 2017. He has played founding and leadership roles with the Mobile Marketing Association, Nigeria and the Internet Advertising Bureau (IAB) West Africa.
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