Meet MARKETING EDGE facilitator at Fireside Conversation – Tayo Oyedeji
Dr. Tayo Oyedeji is the CEO, Publicis Groupe/ Redefini Nigeria. His professional background includes work in finance, marketing, and management consulting in Africa, Europe, and North America. He was the regional Managing Director for Starcom in Africa, overseeing 756 personnel in 34 countries. Tayo has a doctorate in business administration from the University of Missouri-Columbia and a master’s in business administration from Oxford University.
Dr. Tayo has over 20 years of corporate and academic expertise covering media advertising, finance, marketing, and management consulting across Africa, Europe, and North America, with a proven track record of guiding business/academic growth and development. Dr Tayo is currently retired but works in non-profits while building his startup, Overwood. He Is passionately championing financial literacy and independence in Nigeria and beyond through Overwood and his financial literacy sessions.
He has worked in a variety of industries, including consultancy, technology, and advertising, and most recently served as Regional Managing Director at Starcom Mediavest, South Africa, and Head, Publicis Media Africa, where he oversaw 700 personnel in 34 countries across Africa. He was also the Managing Director of Media Perspectives, a company that specialized in digital-first integrated media solutions. Tayo was the General Manager/Chief Operating Officer at Credit Direct Limited, one of Nigeria’s top financial services companies, prior to joining Media Perspectives. He was in charge of managing the operations of roughly 1,500 staff in 50 outlets spread throughout 24 Nigerian states.
He was a former Director of Business Development at MediaReach OMD, where he was in charge of the digital media division and the Etisalat account service team. He has worked for clients like MTN, Intel, HP, Visa, Virgin, GlaxoSmithKline, Guinness and others.
Dr. Tayo spent three years as an Assistant Professor of Media Management and Economics at the University of Georgia in the United States, where he was interested in educational development. His studies on branding and brand equity management have appeared in prestigious journals such as the American Behavioral Scientists, the International Journal on Media Management, and the Journal of Media Business Studies.
Tayo uses social media to coach and counsel young professionals and entrepreneurs on company management, financial independence, investing, and early retirement, in addition to his corporate reach. He’s developed an expanded financial literacy model called the Big Eight Financial Formulae, which he teaches at conferences around the world. He’s also organized a number of learning and networking events aimed at teaching personal finance and business principles.
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