Set to be held virtually on Friday, September 27, 2024, at 9:00 AM, this year’s summit will center around the transformative theme “Tech Acceleration: Integrating AI Without Sacrificing Human Creativity,” promising attendees a wealth of invaluable knowledge and forward-thinking strategies.

According to the organisers, it is an opportunity to engage with the best and brightest minds at this year’s summit, where marketing’s future will be discussed, dissected, and redefined.

The leading marketing platform added that the  2024 MARKETING EDGE Annual Marketing National Summit will undoubtedly be a landmark event, enriched by the presence of seasoned professionals like Ogunyooye, whose deep knowledge and experience promise to equip participants with the tools they need to thrive in the digital marketing age

With over a decade of experience in business operations, marketing, and management, the marketing icon brings a wealth of expertise to the discussion, particularly in the realm of consumer behavior, business strategy, and brand communication. Known for his ability to merge research with actionable insights, the marketing expert has worked with prestigious organizations such as Alpha Mead Group, Nigeria National Petroleum Corporation (NNPC)-NAPIMS, and DFID GEMS-2, leading initiatives that have delivered tangible results in areas like organizational strategy, sales management, and sustainability.

The Fulbright Scholar’s profound understanding of marketing dynamics will resonate deeply as attendees explore the intersection of artificial intelligence and human creativity in the ever-evolving marketing landscape. Ogunyooye’s contributions are expected to be particularly invaluable in navigating the sub-theme “From Insights to Impact: The Future of Marketing,” where his insights into social influence, neuromarketing, and cause-marketing will undoubtedly spark fresh perspectives.

As a seasoned professional with an impressive academic background, including a Fulbright scholarship and teaching experience at Michigan State University, the esteemed marketing leader has consistently demonstrated his passion for innovation and transformation within the industry. His work with various multinational organizations, combined with his unique understanding of Public Private Partnership (PPP) models and the circular economy, positions him as an unparalleled thought leader. For those seeking cutting-edge strategies, the marketing icon’s presentation promises to be an unmissable highlight.

Attendees of this year’s summit will not only gain a glimpse into the future of marketing but will also benefit from the deep insights of one of the industry’s most revered experts. His ability to decode complex marketing challenges and deliver forward-thinking solutions makes him a perfect fit for this pivotal discussion on AI integration without losing the essential touch of human creativity. As the digital age continues to redefine the marketing landscape, this panel promises to provide actionable takeaways that could shape the future for marketers, brands, and consumers alike.